CHANGING YOUR WEBSITE COPY FROM SELF-FOCUSED TO CUSTOMER–CENTRIC.
“Great marketing and copywriting simply articulates the move from the “BEFORE” state to the desired “AFTER” state. In the BEFORE state, the customer is discontent in some way. They might be in pain, bored, frightened, frustrated, or unhappy for any number of reasons. In the AFTER state – life is better. They are pain free, entertained or unafraid of what previously plagued them…”